American Airline’s Boeing 738 © unsplash.com, Ross Sokolovski
In the wake of the catastrophic wildfires that ravaged Maui, Hawaii, earlier this month, American Airlines has been actively involved in both evacuation and relief operations. Notably, the airline has gone beyond its traditional role by incentivizing its customers to contribute to the American Red Cross.
The airline's AAdvantage members have been offered 10 bonus miles for every dollar they donate, with a minimum donation requirement of $25.
The initiative has been met with overwhelming support. As of August 22, the airline has rewarded its customers with more than 12 million AAdvantage bonus miles for their charitable contributions. More importantly, these donations have enabled the American Red Cross to amass over $1.2 million, which will be directly used to assist those impacted by the wildfires.
Ron DeFeo, the Chief Communications and Marketing Officer at American Airlines, expressed his gratitude towards the AAdvantage members for their extraordinary generosity. "The past few weeks have showcased the incredible spirit of giving among our AAdvantage members," said DeFeo.
"We are immensely thankful to our customers and are proud to collaborate with the American Red Cross in their crucial relief and recovery efforts in Maui."
Napili Bay, Maui, USA © unsplash.com, Andrew Bain
American Airlines has a longstanding partnership with the American Red Cross through the Annual Disaster Giving Program. The funds raised through this platform are utilized to provide immediate relief during various natural calamities, including hurricanes, tornadoes, and wildfires.
Additionally, the American Airlines Family Fund is also playing a pivotal role in providing financial assistance to the airline's team members stationed in Maui. This fund is primarily sustained through donations from American Airlines employees and aims to support staff who encounter financial difficulties due to unforeseen events such as natural disasters.
In summary, the airline's initiative has not only mobilized significant financial resources but has also fostered a sense of community and shared responsibility among its customers. The funds raised will go a long way in aiding the victims of the Maui wildfires, showcasing the power of collective action in times of crisis.
Earlier we reported: Bali accelerates introduction of tourist tax to support ecology and culture